MB
Margo Bogdanova

Margo Bogdanova · Marketing Strategist & AI Implementation Specialist

Complex made clear. Systems made to work.

I make complex marketing clear: what your brand stands for, where your budget should go, and what is really working. Then I build the systems that keep it working.

Experience20 years in marketing strategy, brand, campaigns and events

IndustriesTechnology · Media · Events & exhibitions · Beauty & wellness · Real estate · Consumer products

MarketsUnited States · Europe · Russia

Curriculum vitae

Margo Bogdanova

Head of Marketing · Brand Strategy, Integrated Growth & AI-Native Marketing Systems

Authorized to work in the US · Open to relocation

Summary

Marketing leader with 20 years across technology, B2B services, media, events and consumer brands, in the US, Europe and Russia. I make complex marketing transparent and build systems that work: from research, brand essence and positioning, through communication strategy and campaigns, to hands-on execution and measurement.

I have led marketing at every scale: a $15M international forum run through seven agencies, national TV premieres for up to 2,000 guests, a B2B agency's brand as it rose to #1 in its national rating, and a new consumer-hardware category launched internationally. Most recently I led marketing for three US trade shows and rebuilt their measurement end to end.

I also build the AI systems marketing now runs on. I designed and implemented MOS with Claude Code, an AI-native marketing operating system that reads a business's market, budget and goals, reconciles conflicting platform data and decides where marketing effort and money should go.

Core expertise

  • Marketing leadership: strategy, budgets, in-house teams and multi-agency programmes, owned end to end
  • Brand essence and identity: research, values, positioning and messaging, expressed visually, verbally and experientially at every touchpoint
  • Performance and measurement: full-funnel audits, tracking rebuilds, spend allocation, paid media run hands-on
  • Events and experiences: flagship events, conferences, sponsorships and communities, from concept to on-site delivery
  • AI-enabled marketing: data consolidation, measurement and decision systems built with Claude Code

Experience

Marketing Strategist & AI Implementation SpecialistOct 2026 – Present

Independent practice: performance audits, market research, brand essence and identity, communication strategy, campaigns and custom AI marketing systems.

MOS, AI-native Marketing Operating System

  • Designed and implemented with Claude Code a standalone platform that works as a CMO function: it reads a business's market, economics, budget and goals, then decides where marketing effort and money should go, with every action approved by a human.
  • Built the foundation layer in one month: it reads Meta, Google Ads and GA4 data plus registration-system data, reconciles conflicting platform claims against the true conversion total, and audits tracking gaps with a concrete fix for each.
  • Two views from one dataset: full marketing detail for the team, and a plain-language view of business results for the CEO.

Sensoria

  • Technology and experiential-design venture that maps six sensory dimensions of a space to human responses and business outcomes; defined the category (Atmospheric Intelligence), its positioning and the SaaS platform direction.

Marketing DirectorApr 2026 – Oct 2026

International Congress of Esthetics and Spa (ICES)

National exhibition company for the professional beauty and wellness industry: four shows a year, 2,000–7,000 attendees and about 120 exhibitors each.

  • Led marketing strategy, brand, creative direction and communications for three US shows, Dallas, Long Beach and Fort Lauderdale, with a budget of about $130,000 per event.
  • Found measurement broken on arrival and rebuilt it end to end: GA4 restructured, every channel tracked, and spend connected to registrations.
  • Directed integrated campaigns across Google Ads, Meta, StackAdapt programmatic, email, SMS, referral and organic social; ran Meta and Google Ads hands-on.
  • Led the WordPress website from brief through architecture, UX and content; produced campaign video and stills myself; implemented MOS v1 for paid media, integrated with GA4 and CRM.

Marketing Director / AdvisorNov 2018 – Sep 2025

AGIMA

One of Russia's leading digital agencies, building digital products for enterprise clients.

  • Led brand and marketing as AGIMA rose to #1 in the Runet Rating; managed an in-house team of seven across PR, social, sponsorship, SEO and analytics, and events.
  • Set the visibility strategy that made AGIMA the first voice on each new technology entering its market, through media, conference speaking and public commentary.
  • Took the Runet Rating offline by organising and sponsoring its industry event, opening AGIMA's move into physical events and sponsorship.
  • Built AGIMA Boost from zero, a conference for digital professionals grown to almost 600 attendees on a budget close to $500,000.
  • Launched and scaled RUN IT, an IT-industry half-marathon, from about 100 to 2,000 participants through an ambassador programme and sponsor partnerships; it became financially self-sustaining and still runs today.

Project Manager & Head of International CommunicationsSep 2017 – Jul 2018

VIMANA Global Inc.

  • Built the communications strategy and investor-facing narrative for an autonomous aerial transportation startup; the PR work drew several strong investment opportunities.
  • Led the company's full presence at the World Economic Forum in Davos, and the custom-built company website from brief to launch.

Head of International Relations & Head of PRNov 2014 – Sep 2017

CINEMOOD

  • Led international go-to-market communications for a startup creating a new category, portable smart projectors with built-in content; the media story drove $150,000 raised on Indiegogo, a Startup Village 2016 win, and coverage in Forbes and TechCrunch.

Media DirectorFeb 2015 – Nov 2015

Open Innovations Forum & Technology Show

  • Repositioned Russia's leading international innovation forum from a closed B2B and government event to one open to the public; led the rebrand, new website and media campaigns through seven agencies on a programme of about $15 million.

Head of Marketing & Strategic DevelopmentOct 2011 – Jul 2014

Stroganov Academy

  • Led a research-driven repositioning of one of Russia's oldest art and design universities, nationally and internationally.

Head of Event MarketingFeb 2008 – Oct 2011

CTC Media

  • Owned every season premiere, VIP and media event for three national TV channels; produced a $1.2M premiere for up to 2,000 guests that guests perceived at about three times its cost, leading a team of 50 on the night.

Head of Business DevelopmentJul 2005 – Feb 2008

Reed Exhibitions

  • Market research and business plans for new exhibitions, acquisitions and the expansion of European exhibition brands.

Education

  • MBA, Marketing Management · State University of Management, 2003–2005 · Aarhus BSS, Aarhus University, 2003–2004
  • BS, Business Administration · San Francisco State University, 2001–2003
  • Interior Design and Architecture · Detali School of Design, 2020–2022

Skills

  • Brand and strategy: research, brand essence, positioning, tone of voice, communication strategy, campaigns, PR
  • Paid media and analytics: Google Ads, Meta, StackAdapt, GA4, full-funnel analytics, UTM tracking, SEO and GEO, email, SMS
  • AI, tools, languages: Claude Code, AI marketing systems, WordPress, CapCut, Canva; English and Russian, fluent

The thread

For twenty years, I've been the person companies call when things get complicated.

A product nobody understood yet. A forum that had stopped growing. An agency the market couldn't see. Numbers nobody trusted.

I find what's really going on, decide what matters, and build what makes it work.

#1AGIMA reached the top of Russia's leading digital agency rating
$150KCINEMOOD crowdfunding on Indiegogo, driven by the media launch
Forbesand TechCrunch: earned coverage for a product nobody knew yet
30K+visitors from across Russia at the five-day Open Innovations forum

Past · What I've built

Six worlds. Open any one to see what I found, what I decided and what I made.

2026

ICESMarketing Director · national beauty & wellness trade shows

Three US shows, every dollar made traceable.

National beauty and wellness trade shows. I led Dallas, Long Beach and Fort Lauderdale.

Identified
Ad spend and registrations lived in separate systems, so no one could see what was working.
Decided
Make every dollar traceable before spending the next one.
Created
Clean tracking end to end, campaigns across Google, Meta, programmatic, email and SMS, creative made hands-on, and MOS.

3US shows

2,000–7,000attendees per show

ICES campaign creative: Long Beach early bird billboard, 1 of 5ICES campaign creative: Fort Lauderdale early bird billboard with neon sign, 2 of 5ICES campaign creative: Fort Lauderdale polaroid ad: build a practice your clients will talk about, 3 of 5ICES campaign creative: Long Beach ad: the smartest investment to make this year, 4 of 5ICES campaign creative: Long Beach coastal road billboard ad, 5 of 5
Campaign creatives · Long Beach and Fort Lauderdale1 / 5
Long Beach reel
New ICES identity: website home page, 1 of 3New ICES identity: social media set, 2 of 3New ICES identity: post-show email, 3 of 3
New identity · concept1 / 3
2018–2025

AGIMA · RUN ITMarketing Director / Advisor · digital agency

Rising to #1 by speaking first.

A leading digital agency building products for enterprise clients. I led brand and marketing, with a team of seven.

Identified
A strong agency the market didn't see.
Decided
Be the first voice on every new technology, then bring the brand offline through industry events and sponsorship.
Created
AGIMA Boost, a conference for digital professionals, and RUN IT, an IT half-marathon grown from about 100 runners to 2,000. Today it draws 8,000 as one of Russia's largest IT festivals.

#1Runet Rating

~600at AGIMA Boost

100 → 2,000RUN IT runners in my time

8,000runners today

AGIMA website section featuring the Boost conference, RUN IT, Partners' club and Executive programs
AGIMA website · Boost and RUN IT
Runners leaving the RUN IT start arch, photo 1 of 2Thousands of RUN IT participants warming up before the race, photo 2 of 2
RUN IT · Moscow1 / 2
AGIMA Boost conference website: three tracks, 100+ speakers, two days
AGIMA Boost · conference site
2017–2018

VIMANAHead of International Communications · autonomous aviation

Making air taxis believable, in Davos.

Autonomous air transport, when it still sounded like science fiction.

Identified
Investors had to see it to believe it.
Decided
Bring a life-size aircraft mock-up to the World Economic Forum.
Created
An investor narrative brought to life in Davos: evening events for media and investors around the aircraft, and a website to match.

DavosWorld Economic Forum

1:1aircraft mock-up

VIMANA website, home page, 1 of 4VIMANA website, ecosystem page, 2 of 4VIMANA website, product page, 3 of 4VIMANA website, specification page, 4 of 4
VIMANA website1 / 4
Guests at the VIMANA prototype 2.0 on the Davos patio, photo 1 of 3Guests at the VIMANA prototype 2.0 on the Davos patio, photo 2 of 3Guests at the VIMANA prototype 2.0 on the Davos patio, photo 3 of 3
Davos · World Economic Forum1 / 3
Wireframe render of the VIMANA aircraft over a landing pad
Aircraft render
2015

Open InnovationsMedia Director · international innovation forum

Seven agencies, one strategy, a forum opened to everyone.

Russia's leading innovation forum. Five days, one field each day.

Identified
For five years it had spoken only to business and government.
Decided
Open it to the public, to entrepreneurs and to small businesses.
Created
A new brand, a new website, and one campaign across outdoor, radio, print, digital and social.

7agencies directed

5days

Open Innovations logo on the forum's main screen
Open Innovations
Open Innovations panel session on stage, photo 1 of 2Plenary hall at the Open Innovations forum, photo 2 of 2
Forum sessions1 / 2
2014–2017

CINEMOODHead of International Relations & PR · consumer hardware

A new category, made easy to love.

A portable smart projector with built-in content. A product nobody had seen before.

Identified
No one knew what it was, and a spec sheet couldn't explain it.
Decided
Tell it as a family story: cinema anywhere, safe for children's eyes, and NFC character covers with their own content.
Created
International PR from crowdfunding to launch, and every event, including TechCrunch in San Francisco.
Cinema anywhereSafe for kids' eyesNo blue lightRabbit · Cat · Fox covers

$150Kraised on Indiegogo

WinnerStartup Village 2016

$2.5MSeries A

CINEMOOD projector in its green character cover, 1 of 2CINEMOOD cube projector, photo 1 of 2
The product1 / 2
A child projecting a film onto the ceiling with CINEMOOD at bedtime
Cinema anywhere
TechCrunchCINEMOOD secures $2.5M for its mini projector with kid-friendly content built inRead the article ↗ VideoCINEMOOD product filmWatch on YouTube ↗
2008–2011

CTC MediaHead of Event Marketing · national TV holding

Premiere nights for three national TV channels.

CTC, Domashniy and DTV. Every premiere, VIP evening and press event, owned end to end.

Identified
A premiere is where a network wins its advertisers and distributors for the season.
Decided
Make it an invitation-only night: a red carpet, a limousine convoy, a gala after-party.
Created
Evenings for up to 2,000 guests, run by a team of 50, that guests valued at three times their real cost.

3national channels

2,000guests

50team on the night

CTC Media channels: CTC, Domashniy, Perets and CTC Love with their on-screen stars
CTC Media
CTC stage show with smoke jets and performers, photo 1 of 2CTC gala evening hall under the main screen, photo 2 of 2
CTC · events1 / 2

Present · How I think

Five steps, in this order, every time.

01

Audit

Tracking, platforms, spend and results, checked end to end until the numbers can be trusted.

ICESTracking mixed data across shows and never reached registrations. Rebuilt, every ad now traces to a sign-up.

02

Research

Audiences, competitors and history, researched hands-on before any decision.

Stroganov AcademyDeep research into one of Russia's oldest design schools became its new positioning.

03

Strategy & brand

The strategy, and the brand inside it: what it stands for, who it is for, how people experience it.

Open InnovationsA closed government forum, repositioned as one open to everyone.

04

Communicate & execute

The right messages in the right channels, delivered hands-on.

CINEMOODA new product told as a family story, carried to Forbes, TechCrunch and $150K on Indiegogo.

05

Measure

Every decision tracked against results, so the next one is better.

MOSEvery human decision logged and measured against real conversions.

Future · What I'm building

MOS: an AI system built to run the entire marketing function.

MOS works as an AI-run CMO. It reads a business's market, budget and goals, then decides where effort and money should go: which channel, which message, whether to stay the course or pivot. Every decision comes with the evidence behind it.

The MOS cycle: research, diagnose, decide, build, execute, measure, learn MOS Nothing runs without approval

Today, MOS reads Meta, Google Ads, Google Analytics and the registration system, reconciles what each platform claims against the true total, and audits every tracking gap with a concrete fix.

Next come live data, campaign setup, email, web, SEO and creative, until the full scope of marketing runs through one system.

Two views from one dataset: Marc, the full marketing view, and Exec, a plain-language view for the CEO.

You stay in control

MOS recommends. A person approves. Each step toward full automation is earned with evidence.

Screen · Marc view (figures blurred)
Screen · Exec view (figures blurred)

AI case · Work Log

A week of work, planned and proven

A Mac app for daily planning: tasks move from Planned to Done, contractor work waits for review, and finished work is logged from a plain-language command.

AI case · Job Tracker

A job search run like a sales pipeline

Its sister app: applications and client leads in one table, with follow-up dates, fit scoring and tailored packages per company.

For you · An agency of one, run with AI

Senior strategy and hands-on delivery, without the agency layers.

For businesses whose marketing has grown complex and hard to read. AI takes on the heavy data work, so my time goes to strategy and creative.

Start here

The 2-Week Marketing Diagnostic

A clear picture of your marketing and a plan for what to fix first, in two weeks.

  • Tracking, platforms and spend audited end to end
  • What works, what wastes money, and why
  • A 90-day plan, in priority order

Brand essence & experience

Values, positioning and identity, expressed visually, verbally and across every touchpoint.

Communication & campaigns

Channel strategy and campaigns, from concept to hands-on setup and optimization.

AI marketing systems

Measurement and decision systems built around your data, MOS-style.

Complex delivery

Events, launches and multi-agency programs, owned end to end.

Full-timeFractionalProjectAdvisory

Contact

Let's make it clear.

LinkedIn ↗

Coming soon: Ask Margo. A conversation grounded in my work, for questions like "How would Margo launch a new technology brand?"